Love Food, Hate Waste? Ambivalence towards Food Fosters People’s Willingness to Waste Food

نویسندگان

چکیده

Food waste is the origin of major social and environmental issues. In industrial societies, domestic households are biggest contributors to this problem. But why do people food although they buy value it? Answering question mandatory design effective interventions against waste. So far, however, many have not been based on theoretical knowledge. Integrating literature ambivalence research, we propose that can be understood via concept ambivalence—the simultaneous presence positive negative associations towards same attitude object. support notion, demonstrated in three pre-registered experiments experienced non-perishable products with expired best before dates. The experience was turn associated an increased willingness food. However, two informational aiming prevent from experiencing did work as intended (Experiment 3). We hope outlined conceptualization inspires theory-driven research when dispose how interventions.

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ژورنال

عنوان ژورنال: Sustainability

سال: 2021

ISSN: ['2071-1050']

DOI: https://doi.org/10.3390/su13073971